It’s time once again for The Future American’s FAIL OF THE WEEK! Every Saturday, I name a person or group who has spent the past seven days behaving in a particularly idiotic way. Since it’s my belief that idiocy knows no politics, nobody is safe.
This week’s fail was brought to you by Understanding the Manitoba Election. Not the act of understanding the Manitoba election, which is taking place in October, but the campaign devised by the University of Manitoba to encourage young people to do exactly that, culminating in their casting a ballot. A worthy objective, to be sure, but the execution is . . . well, see for yourself.
Most of my readers won’t recognize that poor, sad woman as Gail Asper, who runs Winnipeg’s largest philanthropic organization. When I was younger and, bizarrely enough, more cynical about politics than I am today, I tortured myself with visions of politicians attempting to engage young voters by going gangsta. Never did I dream that it would actually happen. Yet it did. And it’s just as patronizing and desperate as I always imagined it would be.
This campaign, “VoteAnyWay,” is designed to combat youth apathy. How exactly can they accomplish that by, essentially, naming the campaign after it? The logic of voting is perfectly sound, but it’s been proven time and time again that no amount of shoving it in young voters’ faces can be effective. Also, having a fabulously wealthy woman in her early 50s, along with other celebrities (by Winnipeg standards) of age, sell students on voting is just a bit trite.
What’s even more hilarious is the link on the program’s home page, which complains that the machinery of politics is too boring for young people to engage with it. They’re better off paying attention to stories of MPs who spend the entire campaign period in Vegas and still win. (Uh-huh.) Isn’t this entire program centered around educating students about the machinery of politics? Do they even know what their objective is?
There’s a good reason young voters came out in droves for President Obama in 2008. Not only did he invest time in making a true connection with them, but he tapped into the source of their cynicism and connected it back to his own policy proposals. That’s the way to get young people interested: Give them a candidate they can give a shit about, long enough to delve into the issues. And since that never happens in Canada, least of all Manitoba, expect an even more historically low turnout come October.